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The following is a memo from the marketing director of Lamfonz Pet Stores, which operates thirty pet stores worldwide.
"Five years ago, our competitor Fish Emporium started advertising in Exotic Pets Monthly magazine. Their sales overall have seen a steady increase of 3-to-5 percent per year since then. In fact, the Fish Emporium store in Gulf City saw even more remarkable gains, becoming the most visited pet store in the United States last year. Meanwhile, our two Lamfonz stores in Gulf City have seen sales steadily decline during the same period. It seems clear that we should immediately begin placing our own ads in Exotic Pets Monthly and other popular pet magazines. If we do so , we will be sure to reverse this recent trend of declining sales and start making a profit again."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The following appeared in a memo from a vice president of Alta Manufacturing.
"During the past year ，Alta Manufacturing had 30 percent more on-the-job accidents than nearby Panoply Industries, where the work shifts are one hour shorter than ours. Experts believe that a significant contributing factor in many accidents is fatigue caused by sleep deprivation among workers. Therefore, to reduce the number of on-the-job accidents at Alta, we recommend shortening each of our three work shifts by one hour. If we do this, our employees will get adequate amounts of sleep."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable 。Be sure to explain how the answers to these questions would help to evaluate the recommendation .
The following appeared in a memorandum from the mayor of Wistfold :
"A recent study revealed that the number of children requiring medical attention for ilnesses in our town is 40 percent higher than in the neighboring town of Champsfield. Last year the Champsfield school district implemented an educational program called" Kerzac Plus" that promotes healthier habits among children.
Because prepackaged convenience foods have less nutritional value than fresh fruits and vegetables ，Kerzac Plus guidance led to banning the sale of candy bars and soft drinks in Champsfield schools，Kerzac Plus also provides informational posters and live presentations for children that explain the importance of healthy foods and exercise ，as well as the risks of making unhealthy lifestyle choices . The dlearest explanation for the lower medical needs of Champsfield ' s children compared with Wistfold's is the introduction of the Kerac Plus program to promote student health "
Write a response in which you discuss one or more alternative explanations that could riva/ the proposed explanation and explain how your explanation ( s ) can plausibly account for the facte presented in the argument .
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